Case Study · Nutrition & Wellness
Floor-Standing Pharmacy Display for Atwo illuma
Free-standing pharmacy display with full-figure brand ambassador cutout, illuminated headline, integrated product cradles and stock-replenishment base. Rolled out across 200+ pharmacy locations.
- Client
- Atwo illuma
- Industry
- Nutrition & Wellness
- Partnership
- Recurring pharmacy rollout
- Markets
- Hong Kong pharmacy chain, 200+ locations
The Challenge
What we had to solve.
Anchor Atwo illuma's premium A2 protein launch inside a crowded Hong Kong pharmacy aisle, competing for attention against global pharmaceutical brands with decades of shelf presence.
The display needed to work as a brand statement (full-figure ambassador cutout, illuminated headline) and as a functional retail unit (product cradles, replenishment base sized to the SKU case pack), and to ship pre-assembled ready for immediate deployment across 200+ pharmacy locations.
Our Solution
What we built.
- Full-figure brand ambassador cutout in UV-printed acrylic — reproduced from the campaign photography at 1:1 scale.
- Illuminated headline panel with concealed edge-lit LED, sized to read across the pharmacy aisle.
- Integrated brushed gold-tone product cradle sized to the illuma tin's case pack.
- Reinforced steel frame inside the base for shipping durability and long-term aisle placement.
- Wrapped and pre-tested at the factory so each pharmacy team could deploy the unit in under 15 minutes.
Materials & Finish
Spec sheet.
- Cutout
- UV-printed acrylic, full-figure at 1:1 scale
- Headline panel
- Edge-lit acrylic with concealed white LED
- Base
- Brushed gold-tone trim, reinforced steel frame
- Cradle
- Case-pack-sized product cradle
- Shipping
- Pre-wrapped, tested, direct-to-store
Production process
From brief to mass production.
Step 01
Pilot batch
Two flagship pharmacies used to validate lighting brightness and cradle fit
Step 02
Sign-off
Brand and pharmacy chain approval on pilot before mass production release
Step 03
Mass production, 200+ units
Batch produced and QC'd in waves matching the pharmacy rollout schedule
Step 04
Regional rollout
Individually wrapped and shipped directly to pharmacy distribution centers
Results
What we delivered.
- Units deployed
- 200+
- Deploy time / store
- Under 15 min
- Aisle presence
- Full figure
- Market
- Hong Kong pharmacy chain
Detail gallery
