Case Study · Prestige Cosmetics

Multi-SKU Counter Display for Bobbi Brown

Multi-SKU lipstick and skincare counter display for Bobbi Brown — cast acrylic body, gold-tone heritage emblem, concealed LED columns, deployed across 30+ markets.

Client: Bobbi Brown
Industry: Prestige Cosmetics
Partnership: 8+ years, ongoing
Markets: 30+ markets worldwide

Bobbi Brown multi-SKU lipstick and skincare counter display with cast acrylic body, gold heritage emblem and concealed LED columns — Able Acrylic Creation

The Challenge

What we had to solve.

Bobbi Brown's prestige positioning demands counter displays that match the elegance of department-store beauty halls — but they also have to function as workhorses.

A single counter unit must hold 12+ SKUs across lipstick, foundation and skincare lines, withstand constant shopper handling in flagship locations, remain intuitive for retail staff to restock, and ship safely to over 30 markets without damage.

Our Solution

What we built.

Cast acrylic (Mitsubishi Shinkolite premium grade) for optical clarity and scratch resistance under daily handling.
Matte black silk-screen on front edges, gold-tone metallic transfer for the heritage "B" crown emblem.
Concealed LED strips integrated into the mirror columns, driven by a single low-voltage adapter (24V DC, CE-compliant).
Snap-fit assembly so retail staff deploy in under 4 minutes without tools.
Custom EPE foam inserts and double-walled cartons rated for international air freight.

Materials & Finish

Spec sheet.

Body: 5mm Premium Cast Acrylic (Mitsubishi Shinkolite)
Finish: Matte black silk-screen, gold metallic transfer emblem
Lighting: Concealed 24V LED strips, CE-compliant adapter
Assembly: Snap-fit, tool-free
Packaging: EPE foam + double-walled corrugated, air-freight rated
QC standard: AQL 2.5, 100% visual inspection

Production process

From brief to mass production.

Step 01
Brief & 3D render
3–5 days from artwork lock to first render iteration
Step 02
Functional prototype
7–10 days — CNC + hand-bond pilot built in our prototyping bay
Step 03
Pilot run + retail field test
15–20 days in two flagship locations before mass approval
Step 04
Mass production + AQL 2.5 QC
30–45 days per release wave; every unit hand-inspected before pack