Case Study · Prestige Cosmetics
Multi-SKU Lipstick Counter for an Estée Lauder Companies Brand
Long-format counter display for a prestige lipstick line within the Estée Lauder Companies portfolio — matte black acrylic body, integrated brand campaign panel, modular lipstick trays.
- Client
- An Estée Lauder Companies prestige brand
- Industry
- Prestige Cosmetics
- Partnership
- Recurring seasonal program
- Markets
- Department-store beauty halls
The Challenge
What we had to solve.
Reproduce a prestige lipstick line's seasonal campaign at department-store counter scale, holding multiple SKU trays in a linear format that fits inside a beauty hall plinth.
The unit had to be swap-friendly — trays are exchanged every season as the campaign refreshes — while the base display body carries over across multiple seasons.
Our Solution
What we built.
- Matte black cast acrylic body with diamond-polished top edge for a clean silhouette against the campaign panel.
- Integrated campaign film panel on the elevated headboard, sized for department-store sightlines.
- Snap-in lipstick trays so retail staff swaps SKUs by collection without tools.
- Sealed base cavity for spare stock behind a hidden hinge.
Materials & Finish
Spec sheet.
- Body
- Matte black cast acrylic, diamond-polished edges
- Campaign panel
- UV-printed film on backlit headboard
- Trays
- Snap-in modular SKU trays
- Base cavity
- Sealed spare-stock compartment, hidden hinge
Production process
From brief to mass production.
Step 01
Brief & artwork
Season artwork received; tray layout matched to SKU line
Step 02
Prototype
7–10 days for prototype and tray fit validation
Step 03
Pilot
Pilot batch approved in flagship counter
Step 04
Production
Recurring seasonal production waves aligned to campaign calendar
Results
What we delivered.
- Format
- Long-counter, linear
- SKU capacity
- Multi-tray modular
- Programme
- Seasonal refresh
- Deployment
- Department stores