Case Study · Consumer Electronics & Vape
Lighted Color-Block Display for JUUL
Convenience-grade lighted display for JUUL with edge-lit green/orange color-block panels and a brand-illuminated logo tray. Engineered for daily retail handling and quick restocking.
- Client
- JUUL
- Industry
- Consumer Electronics & Vape
- Partnership
- US retail rollout
- Markets
- US convenience & specialty retail
The Challenge
What we had to solve.
Bring brand-launch energy to convenience and specialty retail without exceeding counter footprint or the compliance constraints that apply to the category.
The unit had to draw attention across a crowded checkout counter, restock in seconds, and stand up to daily handling in high-volume US convenience stores.
Our Solution
What we built.
- Edge-lit colored cast acrylic panels in two Pantone-matched colors (green + orange), driven by concealed white LED strips.
- Illuminated brand logo tray on the back panel using diffused white acrylic to keep light output even across the whole face.
- Snap-in modular product cradles so retail staff swaps SKUs and restocks in seconds.
- Sealed 24V CE/UL-compliant power supply concealed inside the base.
- Low-profile counter footprint sized to fit alongside register displays.
Materials & Finish
Spec sheet.
- Color-block panels
- Edge-lit Pantone-matched cast acrylic
- Logo tray
- Diffused white acrylic with concealed white LED
- Cradles
- Snap-in modular product holders
- Power supply
- Sealed 24V, CE / UL compliant
Production process
From brief to mass production.
Step 01
Artwork lock
Brand color reference matched to cast acrylic Pantone samples
Step 02
Prototype
10–14 days for a fully-lit prototype including electrical safety sign-off
Step 03
Pilot run
50-unit pilot deployed in test stores for durability validation
Step 04
Production
30–45 days per production wave, individually packed for direct-to-store fulfillment
Results
What we delivered.
- Colors integrated
- 2 Pantone
- Restock time
- Under 10s
- Power compliance
- CE / UL
- Format
- Counter-top