Case Study · Luxury Watches
Brushed Metal & Cast Acrylic Counter for RADO Switzerland
Multi-material counter piece combining brushed metal backplate, cast acrylic body and a backlit alpine landscape inlay for RADO's "Feel It" high-tech ceramic campaign.
- Client
- RADO Switzerland
- Industry
- Luxury Watches
- Partnership
- Recurring boutique program
- Markets
- Multiple markets, boutique-grade
The Challenge
What we had to solve.
Bring RADO's "Feel It" high-tech ceramic campaign to boutique counters worldwide — a piece that reads as Swiss, restrained, and unmistakably premium alongside four-figure timepieces.
The unit had to combine three very different materials — brushed metal, cast acrylic and printed film — in one seamless piece, and repeat consistently across every boutique it was deployed in.
Our Solution
What we built.
- Brushed brass-tone aluminum backplate laser-etched with the RADO wordmark and Swiss branding.
- Transparent cast acrylic display body with diamond-polished edges, sized to hold multiple watch cradles.
- Backlit alpine landscape film inlay reproducing the "Feel It" campaign artwork at counter scale.
- Tonal beige leatherette watch cradles with brand-pad debossing, tuned to sit against the acrylic body without reflections.
- Snap-together modular base so retail staff assemble the piece without tools.
Materials & Finish
Spec sheet.
- Backplate
- Brushed brass-tone aluminum, laser-etched
- Body
- Diamond-polished Premium Cast Acrylic
- Inlay
- Backlit alpine landscape campaign film
- Cradles
- Tonal beige leatherette with brand-pad debossing
- Assembly
- Snap-together modular, tool-free
Production process
From brief to mass production.
Step 01
Artwork lock & 3D
3–5 days from brand asset handover to first 3D render for approval
Step 02
Prototype
10–14 days for a functional prototype including brushed metal and film samples
Step 03
Pilot run
One pilot boutique for two weeks of field validation
Step 04
Mass production
30–45 days per production wave, AQL 2.5, 100% visual QC
Results
What we delivered.
- Materials integrated
- 3-in-1
- Assembly time
- Under 5 min
- Retail readiness
- Boutique-grade
- Deployment
- Multi-market